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    <loc>https://www.widmerindustries.com/memoranda/postmodern-a-drinkers-obituary</loc>
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    <lastmod>2026-01-29</lastmod>
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      <image:title>Memoranda - PostModern: A Drinker’s Obituary - Make it stand out</image:title>
      <image:caption>(Photo Credit: PostModern Spirits)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dfc3e6cc0d212d57276a48/932c0fdd-f1f4-4d22-a632-aec875655126/Flying+W_Avatar_Mk1_BluerBG%401.5x.png</image:loc>
      <image:title>Memoranda - PostModern: A Drinker’s Obituary - Adam B. Widmer is a writer and artist based in Knoxville, TN. This website is a passion project, find him elsewhere if you must, under the handles: WidmerWrites and WidmerIndustries</image:title>
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    <loc>https://www.widmerindustries.com/memoranda/order-among-chaos</loc>
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      <image:title>Memoranda - Order Among Chaos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Memoranda - Order Among Chaos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Memoranda - Order Among Chaos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Memoranda - Order Among Chaos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Memoranda - Order Among Chaos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Memoranda - Order Among Chaos - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>Memoranda - Yer’ A Hoarder, Harry! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Memoranda - Yer’ A Hoarder, Harry! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Memoranda - Yer’ A Hoarder, Harry! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Memoranda - Yer’ A Hoarder, Harry! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Memoranda - Yer’ A Hoarder, Harry! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.widmerindustries.com/memoranda/operation-reset-2026</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:title>Memoranda - Operation Reset - 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Memoranda - Operation Reset - 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dfc3e6cc0d212d57276a48/06cee7a9-31f5-418a-960d-18efe231e7dc/Timeline+1_01_01_18_18_4x3.jpg</image:loc>
      <image:title>Memoranda - Operation Reset - 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dfc3e6cc0d212d57276a48/40ecc597-004f-4b7b-9fef-878d5cbfef2e/Timeline+1_01_00_06_29_3x4.jpg</image:loc>
      <image:title>Memoranda - Operation Reset - 2026 - This one’s full of my hopes and dreams.</image:title>
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  <url>
    <loc>https://www.widmerindustries.com/memoranda/holiday-portents-an-atheist-at-christmas</loc>
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    <lastmod>2025-12-26</lastmod>
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      <image:title>Memoranda - Holiday Portents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.widmerindustries.com/memoranda/unsolicited-art-project-part-1</loc>
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    <priority>0.5</priority>
    <lastmod>2026-01-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68dfc3e6cc0d212d57276a48/dd5e73b5-d4f1-4d06-828f-71c69948f442/UAP_R1Still_2_Mk1.jpg</image:loc>
      <image:title>Memoranda - Unsolicited Art Project - Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Memoranda - Unsolicited Art Project - Part 1 - Phase 1 - Testing on Family and Friends</image:title>
      <image:caption>Before I start sending out as many envelopes as possible, it feels prudent to do some testing. What do I want to include? How do I want to execute each element? Will my chosen methods be able to travel through the regular letter-mail processing systems of the USPS? How much will it all cost? There’s no real way to answer those questions without simply going for it, so I started small-scale.</image:caption>
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    <image:image>
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      <image:title>Memoranda - Unsolicited Art Project - Part 1 - Start With the Envelope</image:title>
      <image:caption>I want the UAP packaging to be distinctive, to stand out in the sea of assorted junk-mail that people have come to anticipate. It needs to catch the eye of the recipient and let them know there’s something different about it. This package is here, not to sell you something, but rather to give you something and ask nothing in return. Given my personal disposition and general artistic style, the obvious choice here is to have some element of it be hand made. It’s labor intensive, and may prove impossible to scale the way I’d like, but no one goes through the trouble of adding handcrafted touches to marketing materials. My theory here: if you can obviously tell the packaging was hand-finished, you know it’s not just some advertising slop. Also, I would think those who are interested in my kind of art wouldn’t be able to resist opening the weird envelope…</image:caption>
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    <image:image>
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      <image:title>Memoranda - Unsolicited Art Project - Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68dfc3e6cc0d212d57276a48/8066cb7d-2a26-4d85-89e0-727e16d1fae8/UAP_R1Still_7_Mk1.jpg</image:loc>
      <image:title>Memoranda - Unsolicited Art Project - Part 1 - Next Consider What Goes Inside</image:title>
      <image:caption>I fully intended on shipping out legions of Trade Rag copies all over the country, assaulting unsuspecting weirdos with my prose and illustrations. So that’s where we started. Accompanying them with a brief write-up explaining the UAP and who/why I am would have been ideal, and still will be in the future. Maybe throw in a sticker and a handmade business card? In the interest of action over stagnation, I decided to forego anything but the magazine for now.</image:caption>
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      <image:title>Memoranda - Unsolicited Art Project - Part 1 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.widmerindustries.com/memoranda/category/Shop+Reset+-+2026</loc>
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    <loc>https://www.widmerindustries.com/memoranda/category/UAP</loc>
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    <lastmod>2026-03-30</lastmod>
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